While there are lots of ways to market your event, one of the most interesting ways to promote it is with video - and it might even be the most effective as well. With an event teaser video you can give a quick snapshot of all the important details about your event within a minute. Most importantly, it adds personality and warmth to the message.

Yesterday I shot this teaser video together with the very talented presenter Anita Buys for the upcoming Blockchain Innovation & Investment Summit in Dubai. I edited it at the same day so that the organizer could post it as quickly as possible. It's short and simple but gets the basic information out in an accessible way.